So Mcclelland's 35th anniversary is coming up and what better way to celebrate than with an American classic, Bourbon (with a twist)! Instead of aging the tobacco in the barrels, they decided to age the barrel in the tobacco. Inside every tin is a piece of charred Kentucky Bourbon white oak barrel imparting a subtle, long-aged whiskey aroma and flavor giving the tobacco a soft, mellow character. Happy 35th anniversary McClelland!! Cheers!!