Initially introduced to the cigar market in 1998, the original Macanudo Robust addressed consumer taste preferences at that time. Macanudo Robust was an immediate success offering consumers a fuller-tasting version of Macanudo. Over the next five years, consumer's tastes evolved and Macanudo Robust changed to meet the expectations of the Macanudo smoker. The new Macanudo Robust, introduced in 2003, offers consumers a full-bodied version of Macanudo that is more flavorful and complex.
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